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Monday, March 27, 1995

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Background: Taco Bell tried to cash in on "healthy eating" by offering Border Light tacos. I seem to remember finally trying one (though I seriously doubt I bought it), and noting that it seemed like a regular soft taco with half the meat.

I don't know. It didn't much matter. They weren't successful for the obvious reason that people don't go to Taco Bell for the health food. I mean, come on, the "salad" at Taco Bell is the most fat-laden item on the menu. People go to Taco Bell because it's cheap.